A stitch in time

Home of carefully sourced and socially helpful goodies from around the world, Notting Hill brand Ethical Collection has now branched out into homewares and has also launched a website. The homeware products are made by British prisoners who make cushions and bags. When an item is sold 37% of the money goes to the maker. Ethical Collection’s founder Giovanna Eastwood has chosen the cushions and other items that fit in with her brand, including SWAG clutch bags which she sells for £15 and would be good presents for teenagers.

Most of the work, called Fine Cell Work, is done by men who do the tapestries and sewing in their cells. Some prisoners get City of Guilds qualifications and continue with sewing and making things when they leave prison. One prisoner Tony wrote: ‘I have worked for Fine Cell Work for over fifteen years now and I have skills I never imagined I would have at my fingertips. The years spent in prison have been hard – but I have stitched my way through my sentence, with a real sense of belonging to something good and worthwhile in Fine Cell Work. I have genuinely turned my life around through dedication and commitment. I am drug free and I have prospects. I have money in the bank for the future and I have skills that I can rely on. I have a huge debt owing for everything that Fine Cell Work have done for me and I will repay this by living a good and honest life in the future.”

The good thing is that Ethical Collection has given Notting Hill Post readers a special offer on all the products, see offer page for code. ethicalcollection

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